Guides Thematic
Trends, Best Practices
& Resources
Passionate about the dynamic world of outdoor and digital advertising? Discover our thematic guides dedicated to DOOH (Digital Out Of Home) and OOH (Out Of Home). These essential resources help you understand the latest trends, innovations, and industry best practices in both digital and traditional display advertising. From strategic planning to campaign optimization, our experts share their insights to help you maximize the impact of your outdoor communication.
DOOH
The evolution of digital technologies has fundamentally transformed outdoor advertising, particularly in premium environments where Digital Out Of Home (DOOH) has emerged as a sophisticated marketing channel.
OOH
Out-of-Home (OOH) advertising remains one of the most potent forms of marketing communication. While many marketing channels have become increasingly fragmented, OOH advertising continues to capture attention and deliver measurable results across diverse audience segments.
Media Planning
In an era where media channels proliferate and consumer attention becomes increasingly fragmented, strategic media planning has emerged as a critical cornerstone of marketing success. Far beyond the traditional scope of purchasing advertising space, media planning represents a sophisticated orchestration of brand presence across multiple touchpoints, channels, and moments in the consumer journey.
Experiential marketing
Experiential marketing transforms brand-consumer interactions into engaging live experiences that connect with the target public through sensorial and emotional touchpoints. This strategic approach, exemplified by brands like Red Bull, stands out in creating real-time, face-to-face interactions that drive customer loyalty and measurable ROI.
